I’m eternally behind in my magazine reading, so I’ve only just come upon this interesting piece by Clive Thompson from February’s WIRED.Â It goes a long way towards explaining a hunch I’ve long held:Â social networking is optimal among small to medium-sized clusters of friends or acquaintances.Â Grow a network large enough – marketing gurus and pr mavens take heed – to remove the perception of (real or imagined) intimacy and all that perceived value turns to noise.
“When it comes to your social network, bigger is better. Or so weâ€™re told. The more followers and friends you have, the more awesome and important you are. Thatâ€™s why you see so much oohing and aahing over people with a million Twitter followers. But lately Iâ€™ve been thinking about the downside of having a huge online audience. When you go from having a few hundred Twitter followers to ten thousand, something unexpected happens: Social networking starts to break down.”
Read the rest of the story HERE.