Gordon Ramsay‘s noxious, narcissistic television persona might put you in the mind that he’s more clown than chef, but the man and his various entrepreneurial gambles collectively boast an impressive 14 Michelin stars, considered by many to be the ultimate benchmark in the hospitality industry. (To wit, there are only four 3-star restaurants in all of the UK, one of which is Ramsay’s flagship.) The bad boy of British cooking might be an unbearable bore, but his cooking is the real deal – even if Gordo is rarely seen in any of his kitchens these days. His first, and so far only, foray into the hyper-competitive world of New York fine dining was greeted with bemused detachment when he arrived with yet another eponymous restaurant inside the former Rhiga Royal, newly christened as The London hotel. Who was this Glasgow footballer-turned-chef come to teach New Yorkers about French food, the foodie demimonde decried. The reception – to be kind – was cool. Yet despite the collective ennui of my neighbors, I must give Ramsay some props. As fine dining it’s all too pretentious, let’s just get that out of the way. The presentation may be classically – and meticulously – French but the complexity of flavor doesn’t always hit the mark. And neither does the suffocating ambiance, which feels more like a temple to Ramsay’s unmitigated ego than one dedicated to dining. But that doesn’t mean the food isn’t often delicious, because it is. The secret is counterintuitive to how Ramsay see himself: treat his dining room as a relatively casual pre or post theater dinner spot. Get there early or late and order off the prix-fixe menu; it’s fantastic and a relative bargain. The simpler the plate, the better, like a perfectly poached hen’s egg over artichokes and basil puree. Or crispy skate wing with roasted fennel. Ramsay is at his level best when he’s humble with his ingredients, proving that sometimes less really is more. Does anyone dare to try and tell that to the chef himself?