Though by all accounts playwright-actor-stage manger Moliere spent only a few years of his early artistic life in Pezenas, the small Sud de France town has adopted him as though he were a native-born son. (Without benefit of a beach or other tourist attraction, you can’t really blame them for doing what they have to do.) There’s the Hotel Moliere, of course, and a public monument to the writer in the center of town. (The only one outside of Paris, people are quick to tell me.) In the local museum a chair used by Moliere while he was in residence is proudly displayed – a gift of cultural patrimony purchased by villagers who banded together to rescue the relic at auction. A summer festival of his plays is one of the big cultural draws. And though I cannot vouch for the quality of the drink produced, there is even Les Caves Moliere for anyone who likes their wine a bit on the theatrical side. Note to marketing gurus everywhere: even the most tenuous of connections can be made charming when executed with Continental panache.