i spy ifly

iFly is a neat new online travel magazine from Dutch airline KLM.  What sets it apart from its dowdy paper cousin, the in-flight, is more than just a half-finished Sudoku. Namely it’s an almost Ipadian reliance on words and images cleverly integrated with video. The opening spread features German photographers Censi Goepel and Jens Warnecke, who work in situations where most refuse to go because they are either too cold, too dark, or too rainy. During a long Norwegian winter in a VW bus the duo tried to capture a flame with an extremely long shutter time. It became the basis for a career revolving around images with amazing light effects, a handful of which are featured here. There’s also a video profile of Berlin’s quirky Propeller Island City Lodge, a hotel and art installation rolled into one. A 360-degree interactive tour of a single square in Florence merges cleverly with a jaunt across Scotland by car – coupled with a chance to win your own Scottish adventure. And if you’ve ever been curious about the evanescent magic of traveling through the universe, there’s an inquisitive interview with Dutch Astronaut Andre Kuipers, too. Naturally there’s also the requisite arrivals and departures information for the airline; however, if you’ve never flown through Amsterdam Schiphol this section might actually make for the most interesting reading of all: check in for your flight on KLM’s mobile app then speed through customs to a picnic in the sun, replete with butterflies, in the new grass-filled Airport Park. If culture is how you’d rather while away your layover there’s a Library with books in 29 languages and a collection of Old Master paintings awaiting discerning eyes at the Rijksmuseum Schiphol. Leave it to the ever-practical Dutch to turn one of the most stressful aspects of modern life into one of the most relaxing – not to mention re-imagining how we read and think about it, too.



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